Kitty Van Bortel
When you meet Kitty Van Bortel-as so many customers of her three dealerships do every day-you know that she's the powerhouse behind the enormous, consistent success of Van Bortel Subaru, Van Bortel Ford and Van Bortel Chevrolet. With an investment of only $500, Kitty founded her first used car dealership in her front yard in 1985, lining up the cars in front of her small house in Victor, NY. Kitty now owns one of the top selling Subaru dealerships in the nation, as well as one of the most successful Ford dealerships in a multi-state area. Her automotive group is now one of the fastest growing, privately held companies in the greater Rochester, NY area.
Kitty has always approached car sales with a unique philosophy: She instinctively becomes the kind-hearted dealer. "I trust people, and I always have," she said in a recent keynote speech to the Greater Rochester Chapter of the National Association of Woman Business Owners. "And when you trust people, people will trust you. That's why we give our customers a fair price, and all the information they need to make a sound decision, and then we allow them to take the time to make that decision. No tricks, no games."
Customers of Van Bortel Subaru, Van Bortel Ford and Van Bortel Chevrolet are offered a no-dicker price for each car, with full disclosure of the vehicle's base price, the cost of the options chosen by the customer, the manufacturer's suggested retail price, and the price offered by Van Bortel-including a clear statement of the dealership's profit on the sale. By removing the negotiation process from the purchase, Kitty Van Bortel takes the fear out of buying the car: The customer knows without a doubt that he or she has paid a fair price for the vehicle.